Songo is a brand that sells luxuries,offering a collection of various luxury elements to the young people of China. We sell luxury itself. By buying our products, you get all the life enhancements you imagine luxury to bring you.
Sogno offers the luxury you have always dreamed of.
This project is a branding design. My aim is to awaken young Chinese consumers who are caught in the dream of luxury. I want them to understand that purchasing luxury goods as a means to enhance their lives and personal value is a false marketing concept, and that luxury's value is as fleeting as foam.
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