Yiwen Yang

FOODLOOP

Graphic Design - MA

School of Design

Yangyiwen202201@163.com

My blog chronicles the evolution of design

Project description

I have found that a person's food waste behavior starts before shopping, goes through shopping, handling the food, storing it, until the food turns into garbage and is discarded. In this cycle of actions, the person's subjective consciousness as well as the objective environment all contribute to a greater or lesser extent to the outcome of food waste, and I wanted to visualize this process. In my research, many respondents suggested that the reasons for their food waste were motivated by a vague notion of the consequences of environmental pollution caused by food waste, and this is something that I have designed to do, as I want more people to be able to see how food is wasted. Based on this, it would be nice if my design could encourage people to consciously change their wasteful behavior.

FOODLOOP is a sustainable lifestyle brand that is committed to changing the lifestyles and consumption habits of predominantly Generation Z consumers in order to provide solutions to the issue of food waste. The brand is launching a game of the same name, which I hope to use to subtly change the behavior of GENZ people in a sustainable way!

LOGO

LOGO is a combination of pure English font FOODLOOP, four O by different colors, these colors represent the brand's four core spirit and personality symbols: green-Eco-freindly, purple-Young, orange-Intrersting, yellow-Collective.

POSTERS

The brand has a set of rounded, specialized fonts that I used to design four motifs to represent the four spirits of the brand.

PROPAGANDAS

COMMUNITY

FOODLOOP will implement a new type of supermarket in the community, which will help guide consumers to make rational food purchases and reduce the possibility of food waste at the source of consumption. I created a new design for the supermarket's food packaging and banners, with the goal of "reducing food waste", the weight of the message and the graphics on the packaging/bags/banners are different from the usual food packaging.

In addition, the brand plans to build public areas in the community, which are divided into online and offline. After purchasing food at the supermarket, consumers will use the app to clock in and get discounts, and the food they buy will be recorded in their files. When their food is approaching its expiration date, the app will remind users to dispose of it as soon as possible, and users can post posts in the community group to find the next "owner" for the food they can't finish. For some residents, they may want to have a rich diet, but are also worried about making too much food at once and not being able to finish it. In response, the brand has set up a community cafeteria in the common area, where residents can bring their own food to share with others. At the same time, the communal areas are able to have coffee together, play card games and more.

A life simulation game that combines online and offline

COMMUNITY

Gameplay

FOODLOOP WBE-GAME

FOODLOOP is more of a real-life business game than a traditional commercial brand, which is primarily online but has offline locations and activities. The community is the "worldview" of the game, and the residents, as players, are challenged to play the game with the outcome of "reducing food waste". Therefore, the brand will create a guidebook to introduce the "rules of the game" to the residents and provide them with guidance, such as: introduction to the general environment (the consequences of food waste), how to buy food according to their own consumption, how to store food, and how to dispose of food waste, among other things.

In addition, since it is a game, there must be a so-called "reward mechanism", which may be in the form of money or in the form of an exchange of value. Residents participating in the "game" will get points in each level, points can go to the supermarket to exchange for goods of equal value, each stage of the points represent a different title, the "game" through the final title of the residents can get the final prize.

In addition, since it is a game, there must be a so-called "reward mechanism", which is an exchange of goods of equal value. Those who participate in the game will be rewarded with points at various levels, which can be exchanged for items of equal value at real-world loop points. We will also be setting up food sorting points in real world neighborhoods to encourage players to participate in real world food waste sorting to earn points.

APPLICATION

App connects the game with the real world

App version of the game associated with offline activities. Rewards in the game world are not enough to incentivize immersive participation in the game, however, it works much better when they are able to exchange points for actual items and actually share food offline. The APP is used for contacting people at offline events and are much easier to use in the real world.

Yiwen Yang

Project description

LOGO

POSTERS

PROPAGANDAS

COMMUNITY

COMMUNITY

FOODLOOP WBE-GAME

APPLICATION

Yiwen Yang

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