Fire Island
One of Edinburgh’s best kept secrets is that Waterstones on Princes Street used to be a popular gay nightclub in the 80’s. Fire Island acted as a safe space people within the community to go and be themselves. After looking at old archives and speaking to locals who adored the club I knew I wanted to create something that celebrated it. Alongside the zine comes a Fire Island bandana. These were used by club goers to signal their sexual preferences to one another.
Paper Is
Paper is powerful, it provides us with endless opportunities. The digital age has made the role of paper more important than ever. The antithesis of the fleeting and temporary, paper is a precious resource increasingly used for meaningful, lasting communication. Our client GF Smith asked our agency Baseline to create something to that celebrates paper. Our solution was a publication that focuses on papers history, community, value and craft. Each member of the agency designed a chapter, mine being value
Banana Music
Gaining a better understanding of Leith’s industrial history and it’s thriving community. After spending time in the industrial and residential areas I found a hidden gem closer to the city, a hand-made skatepark hiding behind a block of flats. It was here I got talking to some local skaters and recorded some audio footage of them skating on the ramps. I then took these sounds and mixed them to create different songs. Using a range of found objects from the industrial area I was able to create the music book. If you’re ever looking for a banana go to Leith - they are everywhere.
Barclays Boost
Barclays asked for a new digital experience or tool to improve banking for their neurodivergent customers and help to improve their money management skills. Barclays Boost is a personalisable app designed for young people on the autism spectrum who are new to the online banking world. Through a gradual step by step programme the app focuses on improving the users saving skills but also their independence and knowledge.
This One Is For You
This One Is For You is a project that focuses on music memories. To contribute to the project users anonymously submit their song and memory on the website. These are then sorted into categories to create a CD made up of strangers memories that share the same theme. The CD comes with a CD player so the user can fully immerse themselves in the memory they are reading as they listen to the song that it is paired with.
Design Agency Handbook
A design agency handbook to help new creative directors. This documents my time as a creative director at Studio Baseline. Baselines ethos is to “create upwards”, this prompted the idea of layers. Each chapter is made up of three layers and has a sheet of acetate that corresponds with this.
Luck of the Lottery
Their physicality and often questionable designs make it easy to fall in love with them but who actually knows about their history. As scratchcards are a development of lottery I started to investigate different lotteries around the world. This is when I discovered a range of odd stories and what better way to share these than through a scratchcard.
