LEM - a graphic design/art personal identity

'LEM' is a personal brand identity looking to reflect a variety of skills which fall under both art and design. For a graphic design graduate with fine art roots, these business cards embody design styles such as illustration, spray-painting and typography. 

This identity includes 2 business card holders with a logo stencil on the front, designed to hold the card whilst the logo is spray painted onto it in either green or white. 

card holders clean
card holder white spray on green
card holder green spray on white
can and packaged card holders
promotional package and contents
both card stencils and can
all identity elements
all packaging items
The Secrets of Sugar

This project examines the history of sugar, from its use as medicine in 600AD to its ubiquity in our food today. 

By using a bright, vintage-inspired packaging style, the secret that is sugar's (often dark) history is gradually revealed the more you inspect the small text.

sugar cube packets with cup of tea
sugar cube packets in a pile
Top Trumps: The Home Cooks Pack logo
Top Trumps: The Home Cooks Recipe Pack

The Top Trumps Home Cooks Recipe Pack is a personalised card game that celebrates personal stories involving food, cooking and dining. 

Retaining the classic Top Trumps game formula, the Home Cooks pack allows you add celebrity recipes amongst personal ones, meaning you create a full deck regardless of how much personal content you add. The fun comes from the amusing comparison between personal and celebrity recipes, genuine recollections of funny food failures and the ability to rank your mate's perfect fried egg as a 100 for presentation. 

The Home Cooks pack also acts as a recipe resource, containing a link to a digital list of your recipes as well as being packaged in a cook book-esque box, utilising HP Indigo's sustainable printing in every aspect of the packaging. 

 

This project has been awarded a D&AD New Blood Awards pencil.

Wear Me Again: re-valuing clothes using design

The ‘Wear Me Again’ project proposes an initiative that promotes the reuse, repair and redesign of clothing.



Over the last few decades, the fast fashion industry has successfully convinced many of us that we don’t just need clothes, but are entitled to them. It’s estimated that more than two tonnes of clothing are bought each minute in the UK, more than any other country in Europe.



This project consists of a series of artworks covering a range of topics - from sustainable fashion practices to the damage fast fashion can have - designed to be applied to clothing (especially 2nd-hand items) in order to give them new life.

wear me again booklet
Shop display, featuring clothing, fabric print examples and signage
pink top blank
pink top printed
pink top printed detail 1
pink top printed detail 2
white top blank
white top printed
white top printed detail blue
white top printed detail green
Right side of the table: fabric scraps and signage